Lego Store Rockefeller Center

lego store bricks

636 Fifth Avenue at 50th Street
New York, NY 

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Daily 10 am–8 pm

FREE

Take photos with taxis, subway stations, the Statue of Liberty and other NYC icons built out of LEGOS. Make mosaics, create a custom Minifigure ($11.99), look for hidden treasures in the enormous Tree of Discovery and shop for exclusive sets, hard-to-find bricks and elements that you can select by hand at the rainbow Pick A Brick wall. Don’t miss the detailed replica of Rockefeller Center with lots of whimsical vignettes.

Go on a 20-minute interactive, immersive journey into the LEGO Brick Lab with innovative technology that brings walls, floors and ceilings to life with light, sound and music. Build a creation with an exclusive set of bricks, scan and watch it become a living part of the Brick Lab ($15, includes brick set, reserve online). Choose from outer space or NYC themes for a trippy digital experience.

Gets very busy during tourist seasons (i.e. winter break and summer weekends).

Find more brick-inspired fun at Legoland Discovery Center in nearby Yonkers and Legoland New York, about a 1 hour drive north.