Shop for the largest collection of Harry Potter and Fantastic Beasts products in the world from pocket money items to rare collectibles. Find exclusive lines, magical photo opportunities and lots more over three floors and over 20,000 sq. ft.

📷 Lots of fun photo ops; strike a pose inside a London phone box as if transporting yourself to the Ministry of Magic or step into Hagrid’s boots.

🗝 Scan Enchanted Keys around the store to bring the magic to life

🪄 Browse over 50 wands inspired by characters, locations & props – including the exclusive Golden Snitch wand. Get one of a kind personalization including engraving a wand, embossing a journal and embroidering a house robe with your name.

🖼 Discover the House of MinaLima showcasing a gallery of graphic art of the Wizarding World.

🎟 No advance reservations needed; most days you can walk right on. On crowded days scan a QR code outside the store (availble 1 hour prior to opening) to join a virtual queue. You’ll be notified to return when it’s your turn to visit.

🍦Try chocolate frogs, Butterbeer ice cream other treats in an area inspired by Honeydukes.

🍽 More food options at nearby Eataly.

🌳 Near a great playground in Madison Square Park.