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Rock Center Shops

FAO Schwarz

January 1 @ 10:00 am - December 20 @ 9:00 pm

Rockefeller Center
45 Rockefeller Plaza
New York, NY

+ Google Map

Suggested Ages: All, Adult Friendly

FREE

FAO SCHWARZ (10am – 9pm)

Salute the live toy soldier as you enter this iconic three-story toy store with high-end toys, life-sized stuffed animals, giant Transformers, lots of demos and crazy candy. Dance on the giant piano made famous in the movie Big.

AMERICAN GIRL (11am – 7pm)
Explore immersive environments for historical and contemporary high-end dolls including a 1970s pod chair, 1980s arcade and a surfboard on waves. Shop tons of dolls and accessories, design you own doll or visit the salon for girl & doll hair styling, manicures & ear piercings. Reserve tea at the cafe for a special experience.

NINTENDO (11am- 6pm)
Explore two-levels of everything Nintendo. Say hi to life-size Mario, Luigi and Bowser, see the newest Switch games, shop games, accessories, apparel, and other items featuring everyone’s favorite Nintendo characters and see historical items including original systems and game boys and cute figurines.

Also visit the LEGO store around the corner. See our guide to Rockefeller Center.