Daily 9 am–9 pm
Through Dec 24
Macy's Herald Square (151 West 34th Street)
Photos $20.99-$59.99, no charge to take own photos
Crowded but a magical must for city kids. Advance reservations (required) can be booked up to 5 days in advance starting at 6 am (weekend spots fill up immediately). Still expect a 30-45 minute line slowly wandering through a charming North Pole village with animatronic toys and train displays unless you snag a weekend-only express pass. Weekday & morning are less crowded. Ask an elf if you’d like an African-American or Spanish speaking Santa. Check out the interactive store windows on Broadway and the forest wonderland on the first floor.