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Fifth Avenue Decor

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Recurring (see all)

An event every day that begins at 12:00 am, repeating until January 1, 2021

Bergdorf Goodman
754 Fifth Avenue Midtown
New York, New York

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Suggested Ages: All, Adult Friendly


Swanky store windows on and around Fifth Avenue are especially eye-catching during the holidays. And no tourist crowds this year! Some highlights, listed north to south:

* Giant illuminated ornaments bedeck the Pulitzer Fountain a 59th Street (plus explore an installation of giant doors).  Also look for 10 larger-than-life illuminated toys like  a giant Rubik’s Cube along the avenue.

Fun fact: The Rubik’s cube celebrated its 40th anniversary this year.

* At 58th street, each window of Bergdorf Goodman’s dazzling installation Bergdorf Goodnesss captures a different core value – love, hope, harmony, joy, peace, equality, kindness, and unity – reflected in three-dimensional letters faced in polychromatic acrylic mirror.

* Step inside to see the gorgeous Dior holiday tree inspired by the olive tree, a traditional symbol of peace and friendship. Hand crafted illuminated fans surround the tree, hand painted colorful markings that run up the trunk and illuminated charms in the shapes of birds, butterflies, and flowers adorn the clusters of golden leaves.

* Walk south and find multiple panthers among the red-ribboned wrapped Cartier store.

* Past the gorgeous St. Patrick’s Cathedral, find adorable, NYC-themed vignettes in the Saks Fifth Avenue windows depicting “How We Celebrate Now.” After 5 pm, see a dazzling light show on the facade of every ten minutes, best viewed from Rockefeller Center with its own many attractions (including favorite chocolate stores Tuescher and La Maison du Chocolate.

* Other holiday windows include Bloomingdales and the classic Macy’s. Or continue south on Fifth to Bryant Park’s Winter Village.


Always exciting and decidedly kid-friendly, MoMA has spacious galleries and engaging exhibits.

* Feel the joy of the rainbow Sol Lewitt murals, relax in the lovely sculpture garden, see the very cool Donald Judd exhibit, explore the trippy world of Félix Fénéon in a new exhibit, see sparkly geometric sculptures from various angles and…

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