Candy Land comes to life at these immersive candy stores and pop-ups. The goods may be overpriced, but the memories for out-of-town-visitors and special occasions are priceless.

Also see our guide to chocolate shops and dessert destinations.


M&M’s World


Fill up on favorite flavors, colors and unique sizes of M&Ms at a two-story color wall packed with Milk, Peanut and Specialty M&M’S Candies like Caramel Popcorn and Mint Brownie (be careful, bags are $17/pound and get expensive quickly).

Lots of fun photo-ops with a Statue of Liberty Green, disco Blue and other oversized M&Ms and vintage illustrations plus shop for rainbow colored merchandise throughout the three-story, 25,000 square feet emporium. Find out which color M&M you are with a very scientific scanner and create M&Ms with customized messages.

Daily 10am – 10 pm

Max Brenner

Union Square

Select from nine hot chocolates – Italian Thick, Oreo, Peanut Butter and more – at this huge cafe and store that feels like Willy Wonka’s chocolate factory, with tubes of liquid chocolate criss crossing the space. Choose from a variety of creative, high-quality chocolate concoctions to fo, gift or to eat on site.

Salads, paninis, pizza, cocoa spiced waffle fries etc. available on the extensive menu, but the real draw is the over-the-top desserts from marshmallow chocolate pizza to three types of chocolate fondue to a melting s’mores sundae to a syringe full of chocolate goodness. Lots of cocktails, including a chocolate peppermint martini, available for grown-ups.

Advance reservations recommended.

Monday-Friday 12pm – 11pm
Thursday-Saturday 11 am – midnight
Sunday 10am – 11pm

Pick up chocolates & hot cocoa to go at the new Times Square outpost (720 7th Ave at West 48th St).

Economy Candy

Lower East Side

At this legendary family-owned LES sweets emporium, founded in 1937, shop over 2,000+ items, including international gummies, unique candy bars, a color-sorted jelly belly bar, chocolate covered graham crackers (with and without jelly), bacon and kale lollipops and so much more.  Also find unique toys, Pez, gifts and vintage trading cards featuring fan favorites from Garbage Pail Kids to Super Mario to Growing Pains to Stranger Things.

Small and gets crowded on weekends but lots to discover while waiting in line. You can also browse their extensive offerings online and order for delivery or curbside pick up.

Lots of cool street art to explore in the neighborhood.

Hershey’s Chocolate World: REESE’S Stuff Your Cup


Lovers of Hershey’s Kisses, Kit-Kats and other classic candy faves can shop Hershey’ merch (including giant candy bars), try giant s’mores served from an authentic camper and get more sweets from Hershey’s Kitchens Bakery treats featuring candy-filled milkshakes, cookies, cookie dough cups, and seasonal cupcakes.

Create a one-pound REESE’S Peanut Butter Cup stuffed with favorite mix-ins and fresh peanut butter ($19.95).

Monday – Thursday 10 am – 10 pm
Friday – Saturday 9 am- 11 pm
Sunday 10 am – 9 pm

Sour Patch Kids NYC


Create-your-own candy mix, pose with oversized Sour Patch Kids in fun NYC-themed photo ops and shop limited-edition merchandise in this spacious colorful celebration of the classic candy.

A special Sweets Bar menu serves with waffles, cake shakes and more crazy desserts featuring Sour Patch Kids.

Sunday-Thursday 11 am – 8 pm
Friday-Saturday 11 am – 10 pm