Candy Land comes to life at these immersive candy stores and pop-ups. The goods may be overpriced, but the memories for out-of-town-visitors and special occasions are priceless.

Also see our guide to chocolate shops and dessert destinations.


M&M’s World


Fill up on favorite flavors, colors and unique sizes of M&Ms at a two-story color wall packed with Milk, Peanut and Specialty M&M’S Candies like Caramel Popcorn and Mint Brownie (be careful, bags are $17/pound and get expensive quickly).

Lots of fun photo-ops with a Statue of Liberty Green, disco Blue and other oversized M&Ms and vintage illustrations plus shop for rainbow colored merchandise throughout the three-story, 25,000 square feet emporium. Find out which color M&M you are with a very scientific scanner and create M&Ms with customized messages.

Daily 10am – 10 pm

Max Brenner

Union Square

Select from nine hot chocolates – Italian Thick, Oreo, Peanut Butter and more – at this huge cafe and store that feels like Willy Wonka’s chocolate factory, with tubes of liquid chocolate criss crossing the space. Choose from a variety of creative, high-quality chocolate concoctions to fo, gift or to eat on site.

Salads, paninis, pizza, cocoa spiced waffle fries etc. available on the extensive menu, but the real draw is the over-the-top desserts from marshmallow chocolate pizza to three types of chocolate fondue to a melting s’mores sundae to a syringe full of chocolate goodness. Lots of cocktails, including a chocolate peppermint martini, available for grown-ups.

Advance reservations recommended.

Monday-Friday 12pm – 11pm
Thursday-Saturday 11 am – midnight
Sunday 10am – 11pm

Pick up chocolates & hot cocoa to go at the new Times Square outpost (720 7th Ave at West 48th St).

Economy Candy

Lower East Side

At this legendary family-owned LES sweets emporium, founded in 1937, shop over 2,000+ items, including chocolate covered graham crackers (with and without jelly), chocolate covered pretzels, jelly rings, bags of gummies, and unique candy bars you just can’t find anywhere else.  Also shop for unique toys, gifts and vintage trading cards featuring fan favorites from Garbage Pail Kids to Growing Pains to Stranger Things.

You can also browse their extensive offerings online and order for delivery or curbside pick up.

Lots of cool street art to explore in the neighborhood.

Hershey’s Chocolate World: REESE’S Stuff Your Cup


Lovers of Hershey’s Kisses, Kit-Kats and other classic candy faves can shop Hershey’ merch (including giant candy bars), try giant s’mores served from an authentic camper and get more sweets from Hershey’s Kitchens Bakery treats featuring candy-filled milkshakes, cookies, cookie dough cups, and seasonal cupcakes.
New in June, create a one-pound REESE’S Peanut Butter Cup stuffed with favorite mix-ins and fresh peanut butter ($19.95).

Monday – Thursday 10 am – 10 pm
Friday – Saturday 9 am- 11 pm
Sunday 10 am – 9 pm




Candy Land comes to life in a 24,000 square feet interactive art installation made of candy. Find favorite sugarcoated delights throughout over 17 colorful environments including a confetti room with candy-farting pigs, a zipline, New York-inspired candy artwork, an infinity mirror room, Sugar High Theater and a marshmallow pit. The marshmallows are not edible, but lots of samples throughout the experience.

Museum of Ice Cream


Explore a sweet pop-up with 13 interactive installations across 3 floors.

Eat as many ice cream treats as you want in 5 different shapes and forms, plus play with a three-story slide, hula hoops, a game room with mini golf and jungle gyms, a rainbow sprinkle pool with a slide and platforms and more interactive experiences. All very colorful and photogenic with lots of pink. Look for prompts in each room for discussion and connection- and learn a lot about ice cream.

Closed Tuesdays & Wednesdays. Prices vary by day and time; admission is cheaper on weekdays.

Cricket’s Candy Creations


Craft edible candy art while immersed in a variety of candy-themed activities including Edible Slime Studio, Candy Kitchen, Lickable Fingerpaint Gallery, Chocolate Chamber and Accessories Arcade. Come home with five creative candy creations.

The experience takes approximately 60 minutes.

Wednesday-Friday 12 pm–6 pm
Saturday- Sunday 11 am–6 pm